#990044 - Rum Riche color
An intense, velvety wine tone that sits between deep magenta and burgundy, combining warm red depth with a cooler purple undertone. It reads as saturated and luxurious, evoking ripe cherries, crushed raspberries, and vintage velvet. Bold and dramatic without feeling neon, it conveys passion, elegance, and a touch of mystery. In design it anchors palettes as a statement hue—suitable for fashion, packaging, and interiors seeking rich romanticism or refined theatricality.
#990044 color RGB value is 153, 0, 68, and the CMYK value is 0.00, 1.00, 0.556, 0.400. Alternative names for that color are: rum riche, brown, siren, jazzberry jam, violet.
Color Conversion
Name | Values | CSS |
|---|---|---|
RGB(0-255) | 153, 0, 68 | rgb(153, 0, 68) |
CMYK | 0.00, 1.00, 0.556, 0.400 | - |
sRGB | 0.600, 0.00, 0.267 | rgb(60%, 0%, 26.7%) |
Adobe® 98 RGB compatible | 0.510, -4.47e-9, 0.268 | color(a98-rgb, 0.51, 0, 0.268) |
HCT | 5.00, 74.9, 32.2 | color(--hct, 5, 51.7%, 32.2%) |
HSL | 333, 100, 30.0 | hsl(333, 100%, 30%) |
HSV | 333, 100, 60.0 | color(--hsv, 333, 100%, 60%) |
HWB | 333, 0.00, 40.0 | hwb(333, 0%, 40%) |
Lab | 32.8, 56.9, 7.86 | lab(32.8%, 56.9, 7.86) |
P3 | 0.549, 0.103, 0.267 | color(display-p3, 0.549, 0.103, 0.267) |
XYZ D50 | 0.147, 0.0744, 0.0457 | color(xyz-d50, 0.147, 0.074, 0.046) |
