#990010 - USC Cardinal color

A bold, concentrated crimson leaning toward a deep burgundy—rich, dark red with a slight bluish undertone that keeps it from feeling overly warm. It reads as mature and dramatic, evoking intensity, luxury, and a bit of vintage glamour. Works well as an accent for high-contrast palettes or as a powerful base against creams, warm golds, deep navies, and charcoal grays. In fashion or interiors it feels formal and refined; in branding it conveys confidence, passion, and premium quality.

#990010 color RGB value is 153, 0, 16, and the CMYK value is 0.00, 1.00, 0.895, 0.400. Alternative names for that color are: usc cardinal, brown, darkred, sangria, mahogany, red.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	153, 0, 16	rgb(153, 0, 16)
CMYK	0.00, 1.00, 0.895, 0.400	-
sRGB	0.600, 0.00, 0.0627	rgb(60%, 0%, 6.27%)
Adobe® 98 RGB compatible	0.510, -1.32e-8, 0.0896	color(a98-rgb, 0.51, 0, 0.09)
HCT	23.7, 80.3, 31.4	color(--hct, 23.7, 55.4%, 31.4%)
HSL	354, 100, 30.0	hsl(354, 100%, 30%)
HSV	354, 100, 60.0	color(--hsv, 354, 100%, 60%)
HWB	354, 0.00, 40.0	hwb(354, 0%, 40%)
Lab	32.1, 55.3, 40.0	lab(32.1%, 55.3, 40)
P3	0.549, 0.103, 0.101	color(display-p3, 0.549, 0.103, 0.101)
XYZ D50	0.140, 0.0712, 0.00814	color(xyz-d50, 0.14, 0.071, 0.008)