#990077 - Persian Luxury Purple color

Deep, luxurious magenta with strong crimson undertones, this bold shade balances rich purple and vivid fuchsia to create a passionate, velvety hue. It reads as both romantic and sophisticated—intense enough for a statement accent yet refined for elegant interiors or evening wear. The color evokes ripe berries, polished velvet, and a sense of dramatic warmth, pairing beautifully with muted grays, warm neutrals, and metallic golds. Use it to convey creativity, confidence, and opulent energy.

color #990077

#990077 color RGB value is 153, 0, 119, and the CMYK value is 0.00, 1.00, 0.222, 0.400. Alternative names for that color are: persian luxury purple, purple, flirt, red violet, indigo.

Color Conversion

Name
Values
CSS
RGB(0-255)
153, 0, 119
rgb(153, 0, 119)
CMYK
0.00, 1.00, 0.222, 0.400
-
sRGB
0.600, 0.00, 0.467
rgb(60%, 0%, 46.7%)
Adobe® 98 RGB compatible
0.510, -2.55e-8, 0.455
color(a98-rgb, 0.51, 0, 0.455)
HCT
346, 75.6, 34.2
color(--hct, 346, 52.1%, 34.2%)
HSL
313, 100, 30.0
hsl(313, 100%, 30%)
HSV
313, 100, 60.0
color(--hsv, 313, 100%, 60%)
HWB
313, 0.00, 40.0
hwb(313, 0%, 40%)
Lab
34.4, 60.5, -22.8
lab(34.4%, 60.5, -22.8)
P3
0.549, 0.103, 0.453
color(display-p3, 0.549, 0.103, 0.453)
XYZ D50
0.165, 0.0821, 0.136
color(xyz-d50, 0.165, 0.082, 0.136)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#990077
RGB:153 0 119
HSL:313.33deg 100% 30%
HEX:#00752f
RGB:0 117 47
HSL:144.1deg 100% 22.94%

Gradient Generator

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