#ff6633 - Halt and Catch Fire color

Vivid reddish-orange that reads like a bright tangerine or ripe persimmon. It's warm, saturated and energetic, evoking citrus, sunsets, and playful summer heat. Highly attention-grabbing and appetite-stimulating, it works well for calls to action, packaging, and youthful branding. Pairs nicely with deep navy, cool teal, or warm neutrals to balance intensity. Because of its vibrancy, use it sparingly as an accent or highlight rather than large backgrounds to avoid visual fatigue.