#e24736 - Sour Cherry color

Bright, saturated scarlet with a strong orange undertone, this intense red reads warm and energetic. It evokes ripe tomatoes, freshly spilled paint, and a sunset’s fiery streak, conveying passion, urgency and appetite. High chroma and medium brightness give it bold visibility without feeling neon; it works well as an accent to navy, charcoal or muted beige. Use it to draw attention, stimulate action, or add vigorous warmth to branding, packaging, or interiors where lively, confident color is desired.