#e2261f - Ferocious color

#e2261f is a vivid, warm scarlet leaning toward orange-red. It reads bold and energetic, evoking urgency, passion, and appetite. This strong chroma works well for call-to-action buttons, warning icons, and sporty or food-related branding when you want attention and excitement. Paired with crisp white it pops cleanly; against deep charcoal it becomes dramatic and sophisticated. Use it sparingly to preserve impact, or combine with muted neutrals to balance its intensity.