#dd4124 - Furnace color

Vivid reddish-orange that reads as energetic and warm, like sunlit paprika or ripe tomato. It’s high in saturation, leaning toward red while retaining bright orange undertones, creating a sense of urgency, appetite and bold confidence. Works well as an accent for calls-to-action, food branding, packaging and sporty identities. Pairs beautifully with deep navy, charcoal gray, creamy neutrals and metallic gold for contrast. Evokes autumnal warmth, spice, and dynamic movement without feeling harsh when balanced by softer tones.