#aa0066 - Velvet Cupcake color

A vivid, saturated deep rose-magenta that reads as bold, modern, and slightly dramatic. It sits between hot pink and crimson, offering a medium-dark value with high chroma that feels energetic and confident. Ideal for accents in fashion, cosmetics, and branding where a punchy, feminine-but-edgy tone is desired. Pairs beautifully with charcoal or navy for contrast, teal or lemon for vibrancy, and warm metallics or ivory for sophistication. Use sparingly for maximum impact.

color #aa0066

#aa0066 color RGB value is 170, 0, 102, and the CMYK value is 0.00, 1.00, 0.400, 0.333. Alternative names for that color are: velvet cupcake, purple, mediumvioletred, lipstick, red violet, violet.

Color Conversion

Name
Values
CSS
RGB(0-255)
170, 0, 102
rgb(170, 0, 102)
CMYK
0.00, 1.00, 0.400, 0.333
-
sRGB
0.667, 0.00, 0.400
rgb(66.7% 0% 40%)
Adobe® 98 RGB compatible
0.567, -2.92e-8, 0.392
color(a98-rgb 0.567 0 0.392)
HCT
356, 79.6, 36.9
color(--hct 356 54.9% 36.9%)
HSL
324, 100, 33.3
hsl(324 100% 33.3%)
HSV
324, 100, 66.7
color(--hsv 324 100% 66.7%)
HWB
324, 0.00, 33.3
hwb(324 0% 33.3%)
Lab
37.4, 63.0, -7.08
lab(37.4 63 -7.08)
P3
0.610, 0.120, 0.393
color(display-p3 0.61 0.12 0.393)
XYZ D50
0.194, 0.0975, 0.100
color(xyz-d50 0.194 0.097 0.1)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#aa0066
RGB:170 0 102
HSL:324deg 100% 33.33%
HEX:#00aa44
RGB:0 170 68
HSL:144deg 100% 33.33%

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