#730061 - Liche Purple color

A saturated, velvety plum that sits between deep magenta and eggplant, this dusky berry hue feels both bold and intimate. It reads as luxurious and slightly mysterious, suggesting velvet fabrics, evening cocktails, and dramatic makeup looks. Warmth in its red undertone keeps it vibrant while the blue depth grounds it, making it suitable for sophisticated branding, statement accessories, or moody interiors. It conveys confidence, romance, and a touch of nocturnal glamour.

#730061 color RGB value is 115, 0, 97, and the CMYK value is 0.00, 1.00, 0.157, 0.549. Alternative names for that color are: liche purple, purple, plum, indigo.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	115, 0, 97	rgb(115, 0, 97)
CMYK	0.00, 1.00, 0.157, 0.549	-
sRGB	0.451, 0.00, 0.380	rgb(45.1%, 0%, 38%)
Adobe® 98 RGB compatible	0.385, 1.75e-8, 0.373	color(a98-rgb, 0.385, 0, 0.373)
HCT	342, 64.1, 25.3	color(--hct, 342, 44.2%, 25.3%)
HSL	309, 100, 22.5	hsl(309, 100%, 22.5%)
HSV	309, 100, 45.1	color(--hsv, 309, 100%, 45.1%)
HWB	309, 0.00, 54.9	hwb(309, 0%, 54.9%)
Lab	25.4, 50.0, -23.4	lab(25.4%, 50, -23.4)
P3	0.411, 0.0674, 0.368	color(display-p3, 0.411, 0.067, 0.368)
XYZ D50	0.0919, 0.0454, 0.0877	color(xyz-d50, 0.092, 0.045, 0.088)