#730061 - Liche Purple color

A saturated, velvety plum that sits between deep magenta and eggplant, this dusky berry hue feels both bold and intimate. It reads as luxurious and slightly mysterious, suggesting velvet fabrics, evening cocktails, and dramatic makeup looks. Warmth in its red undertone keeps it vibrant while the blue depth grounds it, making it suitable for sophisticated branding, statement accessories, or moody interiors. It conveys confidence, romance, and a touch of nocturnal glamour.

color #730061

#730061 color RGB value is 115, 0, 97, and the CMYK value is 0.00, 1.00, 0.157, 0.549. Alternative names for that color are: liche purple, purple, plum, indigo.

Color Conversion

Name
Values
CSS
RGB(0-255)
115, 0, 97
rgb(115, 0, 97)
CMYK
0.00, 1.00, 0.157, 0.549
-
sRGB
0.451, 0.00, 0.380
rgb(45.1% 0% 38%)
Adobe® 98 RGB compatible
0.385, 1.75e-8, 0.373
color(a98-rgb 0.385 0 0.373)
HCT
342, 64.1, 25.3
color(--hct 342 44.2% 25.3%)
HSL
309, 100, 22.5
hsl(309 100% 22.5%)
HSV
309, 100, 45.1
color(--hsv 309 100% 45.1%)
HWB
309, 0.00, 54.9
hwb(309 0% 54.9%)
Lab
25.4, 50.0, -23.4
lab(25.4 50 -23.4)
P3
0.411, 0.0674, 0.368
color(display-p3 0.411 0.067 0.368)
XYZ D50
0.0919, 0.0454, 0.0877
color(xyz-d50 0.092 0.045 0.088)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#730061
RGB:115 0 97
HSL:309.39deg 100% 22.55%
HEX:#007312
RGB:0 115 18
HSL:129.39deg 100% 22.55%

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