#730039 - Merlot color

A deep, velvety maroon leaning toward a saturated plum—rich, sultry, and dramatic. It evokes aged red wine, velvet upholstery, and ripe black cherries, combining warm red depth with a cool purple undertone. The tone reads luxurious and romantic yet slightly moody, making it well suited for eveningwear, intimate interiors, or bold branding. It pairs strikingly with warm metallics like gold and brass, and softens beautifully against cream, muted rose, or charcoal neutrals.

color #730039

#730039 color RGB value is 115, 0, 57, and the CMYK value is 0.00, 1.00, 0.504, 0.549. Alternative names for that color are: merlot, brown, siren, jazzberry jam, indigo.

Color Conversion

Name
Values
CSS
RGB(0-255)
115, 0, 57
rgb(115, 0, 57)
CMYK
0.00, 1.00, 0.504, 0.549
-
sRGB
0.451, 0.00, 0.224
rgb(45.1% 0% 22.4%)
Adobe® 98 RGB compatible
0.385, -1.51e-8, 0.229
color(a98-rgb 0.385 0 0.229)
HCT
1.06, 62.6, 23.5
color(--hct 1.06 43.2% 23.5%)
HSL
330, 100, 22.5
hsl(330 100% 22.5%)
HSV
330, 100, 45.1
color(--hsv 330 100% 45.1%)
HWB
330, 0.00, 54.9
hwb(330 0% 54.9%)
Lab
23.9, 46.7, 1.34
lab(23.9 46.7 1.34)
P3
0.411, 0.0674, 0.221
color(display-p3 0.411 0.067 0.221)
XYZ D50
0.0806, 0.0406, 0.0316
color(xyz-d50 0.081 0.041 0.032)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#730039
RGB:115 0 57
HSL:330.26deg 100% 22.55%
HEX:#00733a
RGB:0 115 58
HSL:150.26deg 100% 22.55%

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