#440044 - Jacarta color

This is a very deep, near-black purple with cool, blue-leaning undertones — a velvety eggplant or plum shade that reads as both luxurious and mysterious. It feels rich and moody, suggesting late evening, velvet fabrics, and intimate interiors. Use it as a dramatic background or accent to convey elegance and depth. It pairs beautifully with warm metallics like burnished gold, soft creams, muted sage greens, and charcoal grays to create contrast while maintaining a sophisticated, contemplative atmosphere.