#ffffff - White color

Pure white is a bright, neutral color of maximum lightness and reflectivity. It reads as crisp and clean, creating strong contrast against darker tones while appearing weightless and expansive in spaces. It evokes purity, simplicity, clarity, and modern minimalism, serving as a versatile backdrop that makes other colors pop. In lighting and digital displays it represents the combination of full intensity across channels. Because of its high reflectance, it can amplify brightness and perceived space but may feel clinical if overused.