#ffb70b - Fire Yellow color

Vivid warm yellow-orange reminiscent of golden saffron or a late-summer marigold. Bright and saturated, it reads as sunlit and energetic with a subtle orange warmth that adds friendliness and appetite appeal. Works well as an attention-grabbing accent or call-to-action without harshness, bringing optimism and vitality to designs. Pairs nicely with deep navy, charcoal, muted teal, or cool grays to balance its warmth; use sparingly for emphasis or broadly where a cheerful, lively tone is desired.