#ff0028 - Ruddy color
A striking, high-energy crimson with a hint of cool magenta, this color reads as intense, luminous scarlet. It’s bold and attention-grabbing—evoking passion, urgency, and modern glamour—like ripe strawberries, lipstick, or neon signage. Its brightness and saturation make it ideal for calls-to-action, fashion accents, and vibrant branding, while pairing beautifully with deep navy, charcoal, warm golds, or soft creams to temper its intensity. It feels youthful, confident, and slightly electric, balancing warmth with a subtle cool edge.
#ff0028 color RGB value is 255, 0, 40, and the CMYK value is 0.00, 1.00, 0.843, 0.00. Alternative names for that color are: ruddy, red, torch red, scarlet.
Color Conversion
Name | Values | CSS |
|---|---|---|
RGB(0-255) | 255, 0, 40 | rgb(255, 0, 40) |
CMYK | 0.00, 1.00, 0.843, 0.00 | - |
sRGB | 1.00, 0.00, 0.157 | rgb(100% 0% 15.7%) |
Adobe® 98 RGB compatible | 0.859, 2.97e-8, 0.170 | color(a98-rgb 0.859 0 0.17) |
HCT | 22.9, 110, 53.4 | color(--hct 22.9 75.8% 53.4%) |
HSL | 351, 100, 50.0 | hsl(351 100% 50%) |
HSV | 351, 100, 100 | color(--hsv 351 100% 100%) |
HWB | 351, 0.00, 0.00 | hwb(351 0% 0%) |
Lab | 54.4, 81.1, 55.9 | lab(54.4 81.1 55.9) |
P3 | 0.917, 0.200, 0.210 | color(display-p3 0.917 0.2 0.21) |
XYZ D50 | 0.439, 0.224, 0.0291 | color(xyz-d50 0.439 0.224 0.029) |