#fe0215 - Virtual Boy color

A blazing, eye-catching scarlet that reads as almost neon in its intensity. It’s a high-chroma, nearly pure red with a hint of depth that prevents it from feeling flat—fiery, vivid and immediate. This color evokes urgency, passion, and heat: stop signs, lipstick, and emergency signals. In design it demands attention, conveying boldness, confidence, and energy; in small doses it excites, and in large fields it can feel aggressive. Paired with neutrals it pops; with gold it feels luxurious.