#f6ad49 - Koji Orange color

This warm, sunlit orange reads as a honeyed gold — bright, cheerful and slightly muted rather than neon. It evokes autumn leaves, warm wood tones and a late-afternoon glow, balancing approachability with energy. Use it as an accent to draw attention in buttons or icons, or layered with deep navy, teal, charcoal or soft cream for contrast. It works well in branding, packaging and seasonal palettes, lending warmth and optimism without overpowering more neutral elements.