#ed2e38 - Allura Red color

Vibrant scarlet with a warm, slightly orange-leaning undertone, this shade reads as bold and energetic. It commands attention without feeling harsh, delivering passion, urgency, and modern confidence. Highly saturated and luminous, it performs well for call-to-action elements, signage, and branding that seeks excitement or appetite appeal. Against cool neutrals like navy or charcoal it creates striking contrast; paired with metallics or creams it gains a refined, luxurious presence.

#ed2e38 color RGB value is 237, 46, 56, and the CMYK value is 0.00, 0.806, 0.764, 0.0706. Alternative names for that color are: allura red, red, crimson, alizarin crimson, scarlet.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	237, 46, 56	rgb(237, 46, 56)
CMYK	0.00, 0.806, 0.764, 0.0706	-
sRGB	0.929, 0.180, 0.220	rgb(92.9%, 18%, 22%)
Adobe® 98 RGB compatible	0.801, 0.195, 0.229	color(a98-rgb, 0.801, 0.195, 0.229)
HCT	21.9, 92.5, 52.1	color(--hct, 21.9, 63.8%, 52.1%)
HSL	357, 84.1, 55.5	hsl(357, 84.1%, 55.5%)
HSV	357, 80.6, 92.9	color(--hsv, 357, 80.6%, 92.9%)
HWB	357, 18.0, 7.06	hwb(357, 18%, 7.06%)
Lab	53.0, 70.9, 44.4	lab(53%, 70.9, 44.4)
P3	0.855, 0.259, 0.254	color(display-p3, 0.855, 0.259, 0.254)
XYZ D50	0.385, 0.210, 0.0427	color(xyz-d50, 0.385, 0.21, 0.043)