#e83929 - Safflower Scarlet color

This shade is a vivid, fiery red-orange that reads as intense and energetic, like a sunlit flame or ripe persimmon. It has a bright, saturated warmth with a hint of coral, leaning slightly toward orange rather than pure crimson. It conveys urgency, passion, and appetite, making it effective for attention-grabbing accents and call-to-action elements. Works well paired with deep navy, charcoal gray, or soft cream to balance its bold, lively presence in branding and interiors.