#e62020 - Lust color

A vivid scarlet red with high chroma and warm undertones, this color reads as bold, energetic, and attention-commanding. It evokes passion, urgency, and confidence—ideal for calls-to-action, signage, sports branding, and packaging where visibility matters. Pairs strongly with deep navy, charcoal gray, warm beige, or metallic gold to balance intensity. On light backgrounds it pops; on dark backgrounds it feels dramatic and saturated. Best used as an accent or focal color rather than a broad field.

#e62020 color RGB value is 230, 32, 32, and the CMYK value is 0.00, 0.861, 0.861, 0.0980. Alternative names for that color are: lust, red, red orange.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	230, 32, 32	rgb(230, 32, 32)
CMYK	0.00, 0.861, 0.861, 0.0980	-
sRGB	0.902, 0.125, 0.125	rgb(90.2%, 12.5%, 12.5%)
Adobe® 98 RGB compatible	0.774, 0.146, 0.146	color(a98-rgb, 0.774, 0.146, 0.146)
HCT	25.3, 97.4, 49.5	color(--hct, 25.3, 67.2%, 49.5%)
HSL	0.00, 79.8, 51.4	hsl(0, 79.8%, 51.4%)
HSV	0.00, 86.1, 90.2	color(--hsv, 0, 86.1%, 90.2%)
HWB	0.00, 12.5, 9.80	hwb(0, 12.5%, 9.8%)
Lab	50.4, 71.5, 54.0	lab(50.4%, 71.5, 54)
P3	0.829, 0.222, 0.182	color(display-p3, 0.829, 0.222, 0.182)
XYZ D50	0.353, 0.187, 0.0227	color(xyz-d50, 0.353, 0.187, 0.023)