#e40046 - Lotti Red color
This vivid, high-energy crimson leans toward a fuchsia-tinted red, combining intense saturation with a cool undertone. It reads bold and modern—simultaneously romantic and edgy—evoking passion, urgency, and youthful confidence. Ideal for lipstick, fashion accents, packaging, and call-to-action buttons, it demands attention without feeling heavy. It pairs beautifully with deep navy, warm golds, charcoal gray, or soft neutrals to balance its intensity. Use it to convey excitement, glamour, or a strong brand personality.
#e40046 color RGB value is 228, 0, 70, and the CMYK value is 0.00, 1.00, 0.693, 0.106. Alternative names for that color are: lotti red, brown, crimson, red.
Color Conversion
Name | Values | CSS |
|---|---|---|
RGB(0-255) | 228, 0, 70 | rgb(228, 0, 70) |
CMYK | 0.00, 1.00, 0.693, 0.106 | - |
sRGB | 0.894, 0.00, 0.275 | rgb(89.4% 0% 27.5%) |
Adobe® 98 RGB compatible | 0.765, 3.84e-8, 0.276 | color(a98-rgb 0.765 0 0.276) |
HCT | 14.5, 98.4, 48.2 | color(--hct 14.5 67.9% 48.2%) |
HSL | 342, 100, 44.7 | hsl(342 100% 44.7%) |
HSV | 342, 100, 89.4 | color(--hsv 342 100% 89.4%) |
HWB | 342, 0.00, 10.6 | hwb(342 0% 10.6%) |
Lab | 49.0, 75.3, 31.3 | lab(49 75.3 31.3) |
P3 | 0.820, 0.175, 0.291 | color(display-p3 0.82 0.175 0.291) |
XYZ D50 | 0.347, 0.176, 0.0545 | color(xyz-d50 0.347 0.176 0.055) |
