#e35401 - Salsa Habañero color

This vivid, saturated orange reads like a ripe persimmon or a living flame—bold, warm, and energetic. It leans slightly toward red, giving it a robust, spicy character rather than a pale citrus feel. Use it to inject urgency, appetite, or autumnal warmth into designs: great for call-to-action buttons, food and beverage branding, sports accents, or packaging. It pairs beautifully with deep navy, charcoal gray, soft creams, and muted teals to balance its intensity.