#d40701 - Boulevardier color

A vivid, high-energy scarlet with a warm, slightly orange undertone. It reads as glowing and intense—like a fresh tomato skin or a smoldering ember—conveying passion, urgency, and confidence. This color demands attention, so use it for calls to action, alerts, or bold branding. It pairs strikingly with deep navy, charcoal, or metallic gold for contrast, and can be softened with cream or muted grays to reduce intensity. Best used sparingly to preserve visual balance.

Color Conversion

Name
Values
CSS
RGB(0-255)
212, 7, 1
rgb(212, 7, 1)
CMYK
0.00, 0.967, 0.995, 0.169
-
sRGB
0.831, 0.0275, 0.00392
rgb(83.1% 2.75% 0.392%)
Adobe® 98 RGB compatible
0.710, 0.0609, 0.0278
color(a98-rgb 0.71 0.061 0.028)
HCT
27.6, 99.8, 44.5
color(--hct 27.6 68.8% 44.5%)
HSL
1.71, 99.1, 41.8
hsl(1.71 99.1% 41.8%)
HSV
1.71, 99.5, 83.1
color(--hsv 1.71 99.5% 83.1%)
HWB
1.71, 0.392, 16.9
hwb(1.71 0.392% 16.9%)
Lab
45.4, 69.7, 60.5
lab(45.4 69.7 60.5)
P3
0.762, 0.168, 0.110
color(display-p3 0.762 0.168 0.11)
XYZ D50
0.288, 0.148, 0.00959
color(xyz-d50 0.288 0.148 0.01)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#d40701
RGB:212 7 1
HSL:1.71deg 99.06% 41.76%
HEX:#01ced4
RGB:1 206 212
HSL:181.71deg 99.06% 41.76%

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