#c13435 - Aurora Red color

Rich, warm crimson with a pronounced brick-red character and a hint of orange warmth. It reads as bold and energetic without veering into neon, offering a vintage, lipstick-like depth that feels both passionate and grounded. Ideal as an accent, it brings cozy autumnal and culinary associations—roasted spices, ripe tomatoes, aged leather—and pairs beautifully with navy, cream, olive, or muted gold. Use it for call-to-action elements, branding, or interiors where warmth and confident sophistication are desired.