#c04e01 - Crustose Lichen color

This color is a vivid, burnished orange-red—think ripe persimmon warmed by late-afternoon sun. It reads earthy and spicy, with a deep coppery undertone that gives it rustic, vintage character. Bold and energetic yet grounded, it evokes autumn leaves, terracotta pottery, and smoked paprika. Excellent for accenting neutrals, it pairs beautifully with navy, olive, cream, or charcoal to add warmth and personality. Use it for signage, textiles, or branding when you want a friendly, robust, handcrafted feel.