#bf77f6 - Illicit Purple color

This shade reads as a bright, playful lavender-pink — a luminous violet with strong magenta undertones. It feels youthful and energetic while retaining a soft, romantic quality. The color evokes spring blooms, creative flair, and a modern, digital aesthetic, balancing warmth from its pink bias with cool violet depth. It pairs beautifully with minty greens, soft grays, or creamy neutrals, and works well in fashion, branding, or accents where a cheerful, imaginative statement is desired.

#bf77f6 color RGB value is 191, 119, 246, and the CMYK value is 0.224, 0.516, 0.00, 0.0353. Alternative names for that color are: illicit purple, violet, mediumorchid, heliotrope, shocking pink.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	191, 119, 246	rgb(191, 119, 246)
CMYK	0.224, 0.516, 0.00, 0.0353	-
sRGB	0.749, 0.467, 0.965	rgb(74.9%, 46.7%, 96.5%)
Adobe® 98 RGB compatible	0.678, 0.464, 0.949	color(a98-rgb, 0.678, 0.464, 0.949)
HCT	314, 65.3, 62.4	color(--hct, 314, 45%, 62.4%)
HSL	274, 87.6, 71.6	hsl(274, 87.6%, 71.6%)
HSV	274, 51.6, 96.5	color(--hsv, 274, 51.6%, 96.5%)
HWB	274, 46.7, 3.53	hwb(274, 46.7%, 3.53%)
Lab	62.0, 45.8, -53.3	lab(62%, 45.8, -53.3)
P3	0.709, 0.480, 0.936	color(display-p3, 0.709, 0.48, 0.936)
XYZ D50	0.430, 0.304, 0.683	color(xyz-d50, 0.43, 0.304, 0.683)