#bd1c30 - Ruby Shard color

A bold, saturated crimson: deep cherry red with a slight cool undertone, rich and velvety, evokes ripe pomegranate, vintage lacquer, or classic lipstick. Strong presence without neon brilliance, it reads as confident and dramatic, suitable for branding, accents, or passionate imagery. When paired with neutrals it adds warmth and intensity; against black it becomes luxuriously dark, while with white it achieves striking contrast. Overall, it’s a lively, slightly darkened red that feels both elegant and assertive.