#bb240c - Lobster color

A rich, saturated crimson with a warm, orange-red undertone, this shade reads as intense and energetic. It combines the depth of a classic scarlet with a sunlit, almost chili-pepper warmth, producing a bold, attention-grabbing hue. It evokes passion, urgency, and appetite—suitable for accents, calls-to-action, or statement fashion pieces. Pairs beautifully with muted neutrals, deep navy, or metallic gold for contrast. Use sparingly to create dramatic focal points or liberally for fiery, confident branding and seasonal palettes.