#b40039 - Pure Passion color

Deep, jewel-toned crimson with a vivid, saturated intensity and a cool magenta undertone, this bold red reads like pomegranate or ruby. It feels luxurious and dramatic—sensual and assertive rather than purely warm—making it ideal for lipstick, branding, or accent lighting where passion and urgency are desired. It pairs strikingly with metallic golds, charcoal grays, navy, or soft blush tones, and creates a high-contrast, sophisticated look when set against clean whites or muted neutrals.