#ad2c34 - Positive Red color

Deep, warm crimson with a tinge of brown — a mature berry red reminiscent of ripe pomegranate or vintage wine. It feels rich and slightly muted, conveying both luxury and grounded warmth. In interiors it reads as cozy and dramatic; in fashion it registers as bold and classic. Pairs nicely with muted neutrals, warm golds, and deep navies for contrast. Ideal for branding that seeks a passionate yet sophisticated tone, evoking intensity and timeless elegance.

color #ad2c34

#ad2c34 color RGB value is 173, 44, 52, and the CMYK value is 0.00, 0.746, 0.699, 0.322. Alternative names for that color are: positive red, brown, well read, mahogany, red.

Color Conversion

Name
Values
CSS
RGB(0-255)
173, 44, 52
rgb(173, 44, 52)
CMYK
0.00, 0.746, 0.699, 0.322
-
sRGB
0.678, 0.173, 0.204
rgb(67.8%, 17.3%, 20.4%)
Adobe® 98 RGB compatible
0.584, 0.188, 0.215
color(a98-rgb, 0.584, 0.188, 0.215)
HCT
19.7, 68.5, 39.5
color(--hct, 19.7, 47.3%, 39.5%)
HSL
356, 59.4, 42.5
hsl(356, 59.4%, 42.5%)
HSV
356, 74.6, 67.8
color(--hsv, 356, 74.6%, 67.8%)
HWB
356, 17.3, 32.2
hwb(356, 17.3%, 32.2%)
Lab
40.1, 52.6, 28.5
lab(40.1%, 52.6, 28.5)
P3
0.625, 0.216, 0.222
color(display-p3, 0.625, 0.216, 0.222)
XYZ D50
0.197, 0.113, 0.0328
color(xyz-d50, 0.197, 0.113, 0.033)

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