#ab1239 - Rouge color

A deep, vibrant berry red—rich crimson with a magenta-leaning undertone. It evokes ripe cranberry or pomegranate tones, combining warmth with a subtle coolness that gives it sophistication. Bold and romantic, it reads dramatic without overpowering, excellent for accent walls, textile details, lipstick, and branding that needs luxurious energy. Works well paired with muted neutrals or cool grays to balance its intensity, bringing depth and passionate vibrancy to designs and interiors.