#aa33ee - Sweet Desire color

Vivid electric violet with a bright, bluish magenta core. It reads as a luminous purple leaning toward cool blue, delivering strong saturation without appearing neon-blinding. The color feels playful and futuristic—appealing for creative branding, accents, fashion, and digital interfaces seeking energy and sophistication. It conveys vibrancy, imagination, and a hint of mystery, pairing well with pale neutrals, deep charcoals, and soft aqua tones to balance its intensity.

#aa33ee color RGB value is 170, 51, 238, and the CMYK value is 0.286, 0.786, 0.00, 0.0667. Alternative names for that color are: sweet desire, fuchsia, blueviolet, electric violet, purple heart, blue.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	170, 51, 238	rgb(170, 51, 238)
CMYK	0.286, 0.786, 0.00, 0.0667	-
sRGB	0.667, 0.200, 0.933	rgb(66.7%, 20%, 93.3%)
Adobe® 98 RGB compatible	0.576, 0.212, 0.914	color(a98-rgb, 0.576, 0.212, 0.914)
HCT	317, 84.9, 48.4	color(--hct, 317, 58.6%, 48.4%)
HSL	278, 84.6, 56.7	hsl(278, 84.6%, 56.7%)
HSV	278, 78.6, 93.3	color(--hsv, 278, 78.6%, 93.3%)
HWB	278, 20.0, 6.67	hwb(278, 20%, 6.67%)
Lab	47.6, 68.4, -72.1	lab(47.6%, 68.4, -72.1)
P3	0.615, 0.236, 0.900	color(display-p3, 0.615, 0.236, 0.9)
XYZ D50	0.310, 0.165, 0.619	color(xyz-d50, 0.31, 0.165, 0.619)