#a4407e - Vivid Viola color

A deep, velvety magenta leaning toward plum, combining warm red undertones with cool violet depth. It reads luxurious and romantic—rich rather than bright—with a slightly dusky quality that evokes twilight bougainvillea or red wine–stained silk. Ideal for fashion, cosmetics, branding, and intimate interiors, it pairs beautifully with muted golds, slate teals, and soft grays to balance its intensity. Use it as an accent to suggest sophistication and warmth or as a bold main color for dramatic, elegant palettes.