#a0488c - Viva Magenta color
This color is a rich, cool-toned magenta with deep plum undertones — a saturated berry hue that sits between fuchsia and aubergine. It reads as bold and slightly muted rather than neon, conveying romantic sophistication and modern vibrancy. Use it for elegant accents, fashion, packaging, or feminine branding; it pairs beautifully with muted teals, warm golds, soft greys, and deep forest greens. Lighting shifts can make it appear more pink or more violet.
#a0488c color RGB value is 160, 72, 140, and the CMYK value is 0.00, 0.550, 0.125, 0.373. Alternative names for that color are: viva magenta, purple, orchid, plum, violet.
Color Conversion
Name | Values | CSS |
|---|---|---|
RGB(0-255) | 160, 72, 140 | rgb(160, 72, 140) |
CMYK | 0.00, 0.550, 0.125, 0.373 | - |
sRGB | 0.627, 0.282, 0.549 | rgb(62.7%, 28.2%, 54.9%) |
Adobe® 98 RGB compatible | 0.551, 0.288, 0.536 | color(a98-rgb, 0.551, 0.288, 0.536) |
HCT | 341, 53.6, 44.2 | color(--hct, 341, 37%, 44.2%) |
HSL | 314, 37.9, 45.5 | hsl(314, 37.9%, 45.5%) |
HSV | 314, 55.0, 62.7 | color(--hsv, 314, 55%, 62.7%) |
HWB | 314, 28.2, 37.3 | hwb(314, 28.2%, 37.3%) |
Lab | 44.3, 43.6, -20.4 | lab(44.3%, 43.6, -20.4) |
P3 | 0.584, 0.302, 0.537 | color(display-p3, 0.584, 0.302, 0.537) |
XYZ D50 | 0.216, 0.141, 0.198 | color(xyz-d50, 0.216, 0.141, 0.198) |
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