#980b4a - Aristocratic Velvet color

This shade is a deep, saturated magenta-tinged crimson that reads like a luxurious berry wine. It balances warm red intensity with cool purple undertones, producing a velvety, almost jewel-like hue. Bold and sultry, it evokes vintage glamour, romantic evenings, and high-end textiles or lipstick. It pairs beautifully with metallic golds, deep navy, charcoal grays, and soft blush tones. Use it to add dramatic warmth, refined richness, or a richly feminine focal point in design and fashion.

#980b4a color RGB value is 152, 11, 74, and the CMYK value is 0.00, 0.928, 0.513, 0.404. Alternative names for that color are: aristocratic velvet, brown, mediumvioletred, jazzberry jam, violet.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	152, 11, 74	rgb(152, 11, 74)
CMYK	0.00, 0.928, 0.513, 0.404	-
sRGB	0.596, 0.0431, 0.290	rgb(59.6%, 4.31%, 29%)
Adobe® 98 RGB compatible	0.508, 0.0749, 0.290	color(a98-rgb, 0.508, 0.075, 0.29)
HCT	2.98, 72.0, 32.7	color(--hct, 2.98, 49.7%, 32.7%)
HSL	333, 86.5, 32.0	hsl(333, 86.5%, 32%)
HSV	333, 92.8, 59.6	color(--hsv, 333, 92.8%, 59.6%)
HWB	333, 4.31, 40.4	hwb(333, 4.31%, 40.4%)
Lab	33.2, 55.5, 4.47	lab(33.2%, 55.5, 4.47)
P3	0.546, 0.121, 0.289	color(display-p3, 0.546, 0.121, 0.289)
XYZ D50	0.148, 0.0764, 0.0536	color(xyz-d50, 0.148, 0.076, 0.054)