#773ca7 - Shiner color

This rich violet leans toward a regal, medium-deep purple with warm magenta undertones. It reads as bold yet refined, evoking creativity, mystery, and a touch of luxury. Works well as an accent for branding, packaging, or interiors to add dramatic warmth without overpowering. Pairs beautifully with soft golds, muted teals, creamy neutrals, or pale blush tones to balance intensity. In digital contexts it provides strong contrast against light backgrounds and feels elegant and contemporary.

#773ca7 color RGB value is 119, 60, 167, and the CMYK value is 0.287, 0.641, 0.00, 0.345. Alternative names for that color are: shiner, purple, slateblue, royal purple, indigo.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	119, 60, 167	rgb(119, 60, 167)
CMYK	0.287, 0.641, 0.00, 0.345	-
sRGB	0.467, 0.235, 0.655	rgb(46.7%, 23.5%, 65.5%)
Adobe® 98 RGB compatible	0.415, 0.245, 0.638	color(a98-rgb, 0.415, 0.245, 0.638)
HCT	313, 58.8, 37.7	color(--hct, 313, 40.6%, 37.7%)
HSL	273, 47.1, 44.5	hsl(273, 47.1%, 44.5%)
HSV	273, 64.1, 65.5	color(--hsv, 273, 64.1%, 65.5%)
HWB	273, 23.5, 34.5	hwb(273, 23.5%, 34.5%)
Lab	37.3, 41.1, -48.1	lab(37.3%, 41.1, -48.1)
P3	0.436, 0.247, 0.633	color(display-p3, 0.436, 0.247, 0.633)
XYZ D50	0.153, 0.0969, 0.283	color(xyz-d50, 0.153, 0.097, 0.283)