#7736d9 - Hokkaido Lavender color

This deep, vivid violet leans cool with a strong blue undertone, producing a jewel-like, amethyst hue. It reads as saturated and medium-dark, confident and expressive without feeling garish. It evokes creativity, mystery, and a subtle regal elegance—ideal as a bold accent or primary brand color for tech, fashion, or creative projects. Pairs strikingly with warm metallics like gold, and balances cleanly against mint, soft blush, or charcoal neutrals to create contrast and visual depth.

#7736d9 color RGB value is 119, 54, 217, and the CMYK value is 0.452, 0.751, 0.00, 0.149. Alternative names for that color are: hokkaido lavender, indigo, blueviolet, purple heart.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	119, 54, 217	rgb(119, 54, 217)
CMYK	0.452, 0.751, 0.00, 0.149	-
sRGB	0.467, 0.212, 0.851	rgb(46.7%, 21.2%, 85.1%)
Adobe® 98 RGB compatible	0.412, 0.223, 0.832	color(a98-rgb, 0.412, 0.223, 0.832)
HCT	304, 74.6, 40.5	color(--hct, 304, 51.4%, 40.5%)
HSL	264, 68.2, 53.1	hsl(264, 68.2%, 53.1%)
HSV	264, 75.1, 85.1	color(--hsv, 264, 75.1%, 85.1%)
HWB	264, 21.2, 14.9	hwb(264, 21.2%, 14.9%)
Lab	39.5, 53.7, -73.7	lab(39.5%, 53.7, -73.7)
P3	0.434, 0.226, 0.820	color(display-p3, 0.434, 0.226, 0.82)
XYZ D50	0.194, 0.110, 0.502	color(xyz-d50, 0.194, 0.11, 0.502)