#770088 - Ultraberry color

Deep, saturated plum with strong magenta undertones and a cool indigo cast. It reads as a regal, velvety purple—both moody and luxurious—evoking ripe berries, dark velvet, and twilight skies. As an accent it feels dramatic yet sophisticated, pairing beautifully with warm metallics like gold or brass and with teal, charcoal, or soft blush for contrast. It suits fashion, interiors, and branding that aim for a sensual, creative, and slightly mysterious mood without feeling overly gothic.

color #770088

#770088 color RGB value is 119, 0, 136, and the CMYK value is 0.125, 1.00, 0.00, 0.467. Alternative names for that color are: ultraberry, purple, seance, purple heart, indigo.

Color Conversion

Name
Values
CSS
RGB(0-255)
119, 0, 136
rgb(119, 0, 136)
CMYK
0.125, 1.00, 0.00, 0.467
-
sRGB
0.467, 0.00, 0.533
rgb(46.7% 0% 53.3%)
Adobe® 98 RGB compatible
0.398, 0.00, 0.519
color(a98-rgb 0.398 0 0.519)
HCT
328, 69.3, 28.6
color(--hct 328 47.8% 28.6%)
HSL
293, 100, 26.7
hsl(293 100% 26.7%)
HSV
293, 100, 53.3
color(--hsv 293 100% 53.3%)
HWB
293, 0.00, 46.7
hwb(293 0% 46.7%)
Lab
28.4, 55.3, -43.5
lab(28.4 55.3 -43.5)
P3
0.426, 0.0712, 0.514
color(display-p3 0.426 0.071 0.514)
XYZ D50
0.116, 0.0560, 0.178
color(xyz-d50 0.116 0.056 0.178)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#770088
RGB:119 0 136
HSL:292.5deg 100% 26.67%
HEX:#118800
RGB:17 136 0
HSL:112.5deg 100% 26.67%

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