#7366bd - Ultra Violet color

A cool, medium-toned purple with strong blue undertones, this shade reads as a muted periwinkle—soft yet richly saturated. It feels sophisticated and slightly vintage, evoking twilight skies, lavender fields, and worn velvet. Moderately bright and subtly desaturated, it works well as an accent or primary color in interiors, fashion, and branding. Pair it with warm metallics, pale creams, or slate grays to balance its calm richness and bring out its quiet, elegant character.

#7366bd color RGB value is 115, 102, 189, and the CMYK value is 0.392, 0.460, 0.00, 0.259. Alternative names for that color are: ultra violet, violet, mediumpurple, blue marguerite, blue violet.

Open Color Palette Builder Open Color Wheel

Color Conversion

Name	Values	CSS
RGB(0-255)	115, 102, 189	rgb(115, 102, 189)
CMYK	0.392, 0.460, 0.00, 0.259	-
sRGB	0.451, 0.400, 0.741	rgb(45.1%, 40%, 74.1%)
Adobe® 98 RGB compatible	0.435, 0.399, 0.725	color(a98-rgb, 0.435, 0.399, 0.725)
HCT	293, 48.4, 48.0	color(--hct, 293, 33.4%, 48%)
HSL	249, 39.7, 57.1	hsl(249, 39.7%, 57.1%)
HSV	249, 46.0, 74.1	color(--hsv, 249, 46%, 74.1%)
HWB	249, 40.0, 25.9	hwb(249, 40%, 25.9%)
Lab	47.5, 21.5, -44.7	lab(47.5%, 21.5, -44.7)
P3	0.442, 0.402, 0.719	color(display-p3, 0.442, 0.402, 0.719)
XYZ D50	0.199, 0.164, 0.379	color(xyz-d50, 0.199, 0.164, 0.379)