#7366bd - Ultra Violet color

A cool, medium-toned purple with strong blue undertones, this shade reads as a muted periwinkle—soft yet richly saturated. It feels sophisticated and slightly vintage, evoking twilight skies, lavender fields, and worn velvet. Moderately bright and subtly desaturated, it works well as an accent or primary color in interiors, fashion, and branding. Pair it with warm metallics, pale creams, or slate grays to balance its calm richness and bring out its quiet, elegant character.

Color Conversion

Name
Values
CSS
RGB(0-255)
115, 102, 189
rgb(115, 102, 189)
CMYK
0.392, 0.460, 0.00, 0.259
-
sRGB
0.451, 0.400, 0.741
rgb(45.1% 40% 74.1%)
Adobe® 98 RGB compatible
0.435, 0.399, 0.725
color(a98-rgb 0.435 0.399 0.725)
HCT
293, 48.4, 48.0
color(--hct 293 33.4% 48%)
HSL
249, 39.7, 57.1
hsl(249 39.7% 57.1%)
HSV
249, 46.0, 74.1
color(--hsv 249 46% 74.1%)
HWB
249, 40.0, 25.9
hwb(249 40% 25.9%)
Lab
47.5, 21.5, -44.7
lab(47.5 21.5 -44.7)
P3
0.442, 0.402, 0.719
color(display-p3 0.442 0.402 0.719)
XYZ D50
0.199, 0.164, 0.379
color(xyz-d50 0.199 0.164 0.379)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#7366bd
RGB:115 102 189
HSL:248.97deg 39.73% 57.06%
HEX:#b0bd66
RGB:176 189 102
HSL:68.97deg 39.73% 57.06%

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