#724aa1 - Studio color
An elegant, medium-dark violet with muted plum and indigo undertones, this shade reads as a velvety, slightly dusky purple. It balances coolness and warmth, lending a sophisticated, mysterious quality that suits both modern and classic palettes. Use it as a rich accent for upholstery, branding, or packaging to convey luxury and calm; it pairs beautifully with warm golds, soft creams, deep teals, and charcoal grays for contrast and depth.
#724aa1 color RGB value is 114, 74, 161, and the CMYK value is 0.292, 0.540, 0.00, 0.369. Alternative names for that color are: studio, purple, darkslateblue, affair, royal purple, indigo.
Color Conversion
Name | Values | CSS |
|---|---|---|
RGB(0-255) | 114, 74, 161 | rgb(114, 74, 161) |
CMYK | 0.292, 0.540, 0.00, 0.369 | - |
sRGB | 0.447, 0.290, 0.631 | rgb(44.7%, 29%, 63.1%) |
Adobe® 98 RGB compatible | 0.409, 0.295, 0.616 | color(a98-rgb, 0.409, 0.295, 0.616) |
HCT | 308, 50.0, 39.7 | color(--hct, 308, 34.5%, 39.7%) |
HSL | 268, 37.0, 46.1 | hsl(268, 37%, 46.1%) |
HSV | 268, 54.0, 63.1 | color(--hsv, 268, 54%, 63.1%) |
HWB | 268, 29.0, 36.9 | hwb(268, 29%, 36.9%) |
Lab | 39.3, 31.1, -41.4 | lab(39.3%, 31.1, -41.4) |
P3 | 0.424, 0.297, 0.612 | color(display-p3, 0.424, 0.297, 0.612) |
XYZ D50 | 0.151, 0.108, 0.263 | color(xyz-d50, 0.151, 0.108, 0.263) |
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