#720b98 - Chinese Purple color

Deep, saturated royal violet with cool blue undertones—think lush plum or eggplant. It reads as luxurious, mysterious, and slightly dramatic, evoking creativity, spirituality, and evening glamour. The tone is velvety rather than neon, pairing beautifully with warm metallics like gold and brass, soft pinks, or teal and gray for contrast. Use it as a bold accent, brand mark, or rich background for light type. It adds sophistication to packaging, fashion, and interiors while retaining a modern, artistic edge.

color #720b98

#720b98 color RGB value is 114, 11, 152, and the CMYK value is 0.250, 0.928, 0.00, 0.404. Alternative names for that color are: chinese purple, indigo, purple, purple heart.

Color Conversion

Name
Values
CSS
RGB(0-255)
114, 11, 152
rgb(114, 11, 152)
CMYK
0.250, 0.928, 0.00, 0.404
-
sRGB
0.447, 0.0431, 0.596
rgb(44.7% 4.31% 59.6%)
Adobe® 98 RGB compatible
0.383, 0.0749, 0.579
color(a98-rgb 0.383 0.075 0.579)
HCT
321, 69.1, 29.6
color(--hct 321 47.7% 29.6%)
HSL
284, 86.5, 32.0
hsl(284 86.5% 32%)
HSV
284, 92.8, 59.6
color(--hsv 284 92.8% 59.6%)
HWB
284, 4.31, 40.4
hwb(284 4.31% 40.4%)
Lab
29.1, 54.8, -52.3
lab(29.1 54.8 -52.3)
P3
0.409, 0.0920, 0.574
color(display-p3 0.409 0.092 0.574)
XYZ D50
0.120, 0.0589, 0.227
color(xyz-d50 0.12 0.059 0.227)

Shades

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Tints

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Tones

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Color Harmonies

HEX:#720b98
RGB:114 11 152
HSL:283.83deg 86.5% 31.96%
HEX:#31980b
RGB:49 152 11
HSL:103.83deg 86.5% 31.96%

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