#6e0060 - Hexed Lichen color

Deep, saturated magenta-plum with a strong purple base and warm red undertone. It reads rich and dramatic, leaning toward a cool, nighttime hue while retaining a hint of warmth that prevents it from feeling purely cold. Elegant and decisive, it evokes velvet, ripe berries, and vintage lipstick. Use it for luxurious accents, bold fashion statements, moody interiors, or sophisticated branding — pairs beautifully with golds, warm neutrals, soft blushes, and muted teals for contrast.