#662266 - Blackest Berry color

This deep, velvety purple sits between plum and aubergine, leaning slightly toward a warm, reddish-violet rather than a cool indigo. It reads as rich and sumptuous, like crushed berries or a glass of dark red wine, with enough depth to feel moody and luxurious. It pairs beautifully with metallic golds, soft creams, muted greens, and charcoal greys, making it well suited for elegant interiors, fashion accents, and sophisticated branding that seeks a dramatic, refined presence.