#4a79ba - Ashton Blue color

The color #4a79ba is a medium-deep cool blue with subtle violet undertones, balancing clarity and calm. It reads crisp yet slightly muted, offering a professional, trustworthy, and modern feel. In design it works well as a primary brand blue, interface accent, or headline color, pairing nicely with warm neutrals, pale grays, or soft coral for contrast. It performs well across screens and print, conveying reliability without feeling cold or sterile.