#012389 - Blue Lust color

This is a deep, saturated navy-blue leaning toward cobalt, with cool, ink-like intensity. It reads as an evening-sky or deep-sea tone—rich, authoritative, and quietly dramatic. It feels formal and reassuring, lending gravity and professionalism to signage, branding, and uniforms while remaining surprisingly elegant for fashion or interiors. Paired with silver, pale gray, warm beige, or coral accents it gains contrast; in warm lighting it softens slightly, while bright daylight reveals a clearer, more vibrant blue character.