#000077 - Scotch Blue color

A very deep, saturated navy blue that reads almost black but reveals strong pure-blue undertones in brighter light. It feels cool, formal, and authoritative—evoking midnight seas, ink, and polished velvet. This color creates depth and contrast, receding into backgrounds while adding gravity and sophistication to designs, uniforms, and formalwear. It pairs beautifully with crisp whites, metallic silvers, and warm golds or coral accents to balance its seriousness, and is often used to convey trust, elegance, and quiet strength.